Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/07133_Field_TCUM T698.txt

Text File | 1996-04-10 | 897b | 16 lines

technology have, in England and America, long permeated every
phase of communal life. In those areas a child learns literacy
from traffic and street, from every car and toy and garment.
Learning to read and write is a minor facet of literacy in the
uniform, continuous environments of the English-speaking
world. Stress on literacy is a distinguishing mark of areas that
are striving to initiate that process of standardization that
leads to the visual organization of work and space. Without
psychic transformation of the inner life into segmented visual
terms by literacy, there cannot be the economic “take-off” that
insures a continual movement of augmented production and
perpetually accelerated change-and-exchange of goods and
services.

     Just prior to 1914, the Germans had become obsessed
with the menace of “encirclement.” Their neighbors had all